Use case
Trial-to-paid conversion recap video for E-commerce
Summarize trial engagement and outcomes into a video recap to drive conversion.
Why E-commerce teams still ship reports manually
- Performance reporting is scattered across tools.
- Stakeholders miss weekly insights without a digest.
- Manual recap creation wastes time every week.
- Teams need consistent summaries for planning.
Automate trial-to-paid conversion recap video with an API
- Trigger the workflow when a trial is ending happens.
- POST structured data to /render using template trial-recap-v1.
- Render asynchronously at scale and receive a webhook when the MP4 is ready.
- Deliver the video via Slack, email, or internal dashboard.
Input (structured data)
{
"brand": "e-commerce",
"data": {
"aov": 47.2,
"conversionRate": "2.8%",
"grossRevenue": 184200,
"highlight": "orders",
"kpis": {
"aov": 47.2,
"conversionRate": "2.8%",
"grossRevenue": 184200,
"orders": 3921,
"refundRate": "1.3%"
},
"orders": 3921,
"period": "2026-01-14",
"refundRate": "1.3%",
"trialId": "example-trialId"
},
"template": "trial-recap-v1"
}Output (deterministic MP4)
- 30-60s MP4 video
- Usage highlights and outcomes
- Clear next-step CTA slot
- Webhook with URL
Architecture
Data source / event | v Rendivia Render API | v Queue + Workers | v Remotion templates | v Branded MP4 + webhook
How it works
Collect trial data
Aggregate usage events and outcomes during the trial.
Render recap
POST to /render with trial-recap-v1.
Send before expiry
Use webhook result to deliver video before trial ends.
Measure
Track conversions and iterate template content.
Benefits
- Make performance updates easy to share and consume.
- Automate weekly and monthly recaps for teams.
- Deterministic output you can trust in production.
- A repeatable workflow triggered by a trial is ending.
Common questions
Can I include a CTA at the end?
Yes. Include a CTA field in data and render it in the outro.
Does this replace emails?
It complements them by adding a high-signal recap format.
Related
Generate trial-to-paid conversion recap video via API
Create an API key and render your first trial-to-paid conversion recap video in minutes.
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