Use case
Trial-to-paid conversion recap video for HR / People Ops
Summarize trial engagement and outcomes into a video recap to drive conversion.
Why HR / People Ops teams still ship reports manually
- People metrics aren't communicated consistently.
- Stakeholders want simple, regular updates.
- Manual reports take time each month.
- Narrative gets lost in spreadsheets.
Automate trial-to-paid conversion recap video with an API
- Trigger the workflow when a trial is ending happens.
- POST structured data to /render using template trial-recap-v1.
- Render asynchronously at scale and receive a webhook when the MP4 is ready.
- Deliver the video via email, leadership portal, or Slack.
Input (structured data)
{
"brand": "hr-people-ops",
"data": {
"attrition": "1.1%",
"engagement": "76%",
"headcount": 214,
"highlight": "employees",
"kpis": {
"attrition": "1.1%",
"engagement": "76%",
"headcount": 214,
"openRoles": 12,
"timeToHire": "24d"
},
"openRoles": 12,
"period": "2026-01-14",
"timeToHire": "24d",
"trialId": "example-trialId"
},
"template": "trial-recap-v1"
}Output (deterministic MP4)
- 30-60s MP4 video
- Usage highlights and outcomes
- Clear next-step CTA slot
- Webhook with URL
Architecture
Data source / event | v Rendivia Render API | v Queue + Workers | v Remotion templates | v Branded MP4 + webhook
How it works
Collect trial data
Aggregate usage events and outcomes during the trial.
Render recap
POST to /render with trial-recap-v1.
Send before expiry
Use webhook result to deliver video before trial ends.
Measure
Track conversions and iterate template content.
Benefits
- Deliver consistent people updates.
- Automate recurring headcount and hiring recaps.
- Deterministic output you can trust in production.
- A repeatable workflow triggered by a trial is ending.
Common questions
Can I include a CTA at the end?
Yes. Include a CTA field in data and render it in the outro.
Does this replace emails?
It complements them by adding a high-signal recap format.
Related
Generate trial-to-paid conversion recap video via API
Create an API key and render your first trial-to-paid conversion recap video in minutes.
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